Evolve North Coffee Roasters is a Shepparton-based coffee roasting and wholesale supplier, producing high-quality, ethically sourced coffee for cafes and hospitality venues across regional Australia.

With an office in North Geelong, the Evolve North team reached out to us to help promote their latte art competition and build excitement around it on social media.

We created nine short-form videos that introduced the competition, explained how to enter, and gave baristas some top tips on how to pour each of the latte art designs. The content was designed to be informative, easy to follow and genuinely fun to watch.

To wrap things up, we produced a playful “barista battle” video, filmed and edited in an anime-inspired style, to celebrate the creativity of the participants and end the competition on a high.

The campaign helped increase Evolve North’s social media reach by between 100 and 200 percent, drove strong participation and engagement from baristas creating and sharing their latte art, and supported the continued growth of Evolve North’s presence on social media.