WYM; Where You Meet is a cafe located in the Geelong Botanic Gardens. Their brand philosophy is warm and inviting, yet giving an elevated experience for visitors, differentiating themselves from the previous business in the building. A lot of their design is based on a mid-century modern feel, whilst still looking modern and sharp.

This brand’s main obstacle for success was awareness. Most locals were either unaware of the cafe’s existence, or unaware it had changed hands and upgraded it’s offering.

Our vision was to create curated, captivating content for social media, website and external advertising, to showcase WYM’s personality and style.